The design process began with user research, including surveys and interviews with Kathmandu-based shoppers to identify pain points in existing apps. I created user personas and journey maps to visualize key interactions. Low-fidelity wireframes were developed to outline the app’s flow, followed by high-fidelity prototypes in Figma with a focus on a vibrant yet clean visual language. I incorporated familiar Nepali design elements, such as localized icons and color schemes, to enhance relatability. Usability testing was conducted with a small group of target users, and iterations were made based on feedback—for example, simplifying the checkout steps and enlarging tap targets for better accessibility.